RESUME
OVERVIEW
I have broad experience in all aspects of advertising, marketing and PR. As well, I have direct experience with the wine and food industries, ad agencies, healthcare and Internet startups. I'm a creative communications synthesist for product roll-outs, perception improvements in print & electronic media, and branding and identity programs.
Software Expertise:
Microsoft Office: Word, Excel, Powerpoint
Adobe: Illustrator, Photoshop, GoLive, InDesign (Pagemaker, Quark)
Specialties:
Strategic ideaspotter. Flexible, enthusiastic, resourceful. New media work includes web site development, email newsletters, blogging. Excellent communication and copy-writing skills: persuasive and memorable. Experience in media planning, product, traffic and production management, art direction, event coordination.
WORK INFO
Realtor / Cobb Mountain Real Estate
Working at Cobb Mountain Real Estate is a very mellow way to make a living. The local coffee house is right next door and our office has a dress code of jeans and sweaters. So stop by, grab a double latte, and tell me about your "cottage in the mountains" dreams (or anything else for that matter). No pressure, just a laid back, two-woman office in the pines.
Freelance Graphic Designer & Writer
2000 to Present
Clients have included Beaulieu Vineyard, Chateau Souverain, Emerils.com, Kobler Vineyards, Oakford Vineyards, Redbud Community Hospital, Regusci Winery, Rutherford Hill Winery, Seavey Vineyards, St. Helena Hospital, VineSwinger.com
~New media work includes: website content development, email newsletters, Facebook work, blogging
~Write advertising copy, press releases, lifestyle articles
~Develop brand positioning for important company product lines
~Submit bids and developed proposals
~Maintain an extensive nationwide network of business contacts
~Design and/or illustrate collateral materials
~Provide art direction for freelancers and photo shoots
~Consult and teach courses on strategic website design
~Member: Graphic Artist's Guild, American Institute of Graphic Arts, Public Relations Society of America, International Association of Business Communicators
Business Owner / Dancing Ginger Antiques
2006 to Present
"Ginger Rogers did everything Fred Astaire did, only backwards...and in high heels". Words to live by. The elevated style of the '30s, '40s and '50s featured restrained luxury and Old World elegance. Visit Dancing Ginger and find beauty and sophistication in the form of vintage linens, retro kitchenware, carved Bakelite bangles, clocks, furniture, sterling and chandeliers...a posh collection of eclectic items for your home and body.
Marketing & Communications Coord. / St. Helena Hospital
February 2007 to October 2007
~Brand development, website UI and content.
~Strategic consulting, including budget development, business plans and project development.
~Public relations (press releases, story pitching and relationships with the media)
~Comprehensive spreadsheet/database creation/management for department projects, events
~Management: annual report, community benefit report, community needs assessment
~Newsletter development, writing, design
~Advertising design, copywriting, development
~Event management/coordination for: golf tournament, annual health fairs (3), wine auction
~New program development: senior marketing and wellness programs
~Speaker: local events, boards, community groups, chamber events, meetings
~Member: Clearlake Chamber of Commerce, Lake County Domestic Violence Prevention Council
Realtor / Century 21 House of Realty
2004 to 2007
Clients in Lake, Napa and Sonoma counties
Skills included:
~Property Management
~Customer Service
~Escrow Knowledge
~Real Estate Finance
~Appraisal Knowledge
~Accounting/Bookkeeping
~Advertising
~Writing/Editing
~Website Design
~Marketing
~Sales
Member: National Association of Realtors, California Association of Realtors, Lake County Association of Realtors, Bay Area Real Estate Information Services
Account Exec / Balzac Communications
2000 to 2002
Clients included Champagne Perrier-Jouet, Champagne Mumm, Mumm Cuvee Napa
~Directly responsible for management of several annual events for international clients in partnership with national magazines
~Represented clients and/or coordinated activities at Napa Valley Vintner's Association events, Napa Valley Wine Auction, Premier Napa Valley
~Wrote press releases and website content
~Coordinated brand positioning for client's product lines
~Maintained an extensive nationwide network of press contacts
~Member: Academy of Wine Communications, St. Helena Chamber of Commerce, Women for WineSense, The American Institute of Wine and Food, Wine Market Council
Marketing, PR & Advertising Manager / Schramsberg Vineyards
1996 to 2000
~Public relations efforts equaled hundreds of column inches of coverage per year
~Designed website, newsletter, advertising, packaging and POS materials
~Managed participation in Napa Valley Wine Auction
~Managed participation in James Beard Foundation events, nationally
~Represented winery at Napa Valley Vintner's Association events, Napa Valley Wine Auction, Premier Napa Valley, Unified Wine and Grape Symposium
~Wrote press releases and website content; responded to general press inquiries
~Coordinated brand positioning for client's product lines
~Maintained an extensive nationwide network of press contacts
Business Owner
1987 to 1996
Owned, marketed, promoted and designed advertising for: Asherah Clothing, Metalhead Boatworks, Timepieces, Ltd. Additionally, created oil paintings sold through solo and group shows.
~Heavily involved with special events and trade shows to promote businesses.
Art Director / Peck, Sims, Mueller Inc.
1985 to 1987
Clients included Ali'i Kai Catamaran, HonFed Bank, Kona Village Resort
~Responsible for the concept, design, layout, pasteup, type-comping and copywriting for clients
~Managed freelancers including photographers and illustrators
~Member: American Association of Advertising Agencies
Owner
Graphic Acts
(Graphic Design industry)
1976 to 1985 (9 years)
Clients included Kauai, Hawaii, Napa Valley, California and Taos, New Mexico merchants & restaurateurs.
EDUCATION
Grad School:
University of Hawaii at Manoa
Fine Arts, visual arts emphasis
Colleges:
Pacific Union College
Fine Arts, visual arts emphasis
San Francisco Art Institute
Courses taken in visual and graphic arts
You can also find me on the web at LinkedIn and Facebook.
